The other day, I went on a walk with my friend, Jay, who is a hairdresser. Knowing his business a bit, I knew it was probably a “slow” season for him, but I asked him how work was going and he told me it was going well! He went on to say that in business there are peaks and valleys, and because many of his clients are away on vacation this time of year, he knows that once it starts to get warmer business will pick up.

I thought about this conversation for a while after we spoke. It inspired me to write to you about the “valleys” that we find ourselves in as small business owners. What do you do when you’re in a slow season in your work, when the money isn’t coming in? Do you start to feel a little frantic, worrying that maybe the money won’t ever come in again?

Here are some things I do in my business that help me to navigate the peaks and valleys and to attract more income during those slow periods.

Focus on Abundance

Something I noticed in my conversation with Jay was that he said work was going well even though I could tell by everything he described that he may be in a slow period at work. This doesn't mean that Jay wasn’t being truthful about his work, it means that he was choosing not to make the slow period feel more problematic by giving it energy. He alluded to the reality of peaks and valleys in his business, but he didn’t come right out and say “my business is tanking and the money isn’t coming in.”

Read the rest of this post at https://madefloral.substack.com/p/a-valley-in-business